Most ventures don't fail on the product. They fail on the go-to-market.

As a startup, you face moments of pressure.
Fundraising

Getting to the investor’s “yes”

What you are often missing→A strong Commercial Plan
Growing

Building scalable growth

What you are often missing→A repeatable Sales Engine
Ecosystem building

Attacking a new market

What you are often missing→A solid Partner Network
01

What we do

Go-to-market advisory

End to end: from commercial strategy to execution coaching.

  • Readiness & strategy - target segments, ideal customer profile, positioning, commercial model & route to market
  • Direct sales engine - named target accounts, qualification, pipeline stages & sales playbook
  • Partner channel - partner mapping, partner model & first introductions
  • Investor-ready commercial narrative and plan
  • Coaching founders and commercial teams through execution
  • For funds - go-to-market diagnostics and founder coaching across portfolio companies
SprintProjectRetainer
Fractional leadership

Commercial leadership, until a full-time hire makes sense.

  • Interim leadership - part-time Chief Commercial Officer, Head of Go-to-Market or Business Development lead
  • Team & pipeline - leading the commercial team, pipeline and forecast day to day
  • Board & investors - reporting commercial numbers, progress and next steps
  • Hiring & handover - recruiting, onboarding and handing over to your permanent leader
  • For funds - interim commercial lead in a portfolio company that's missing its numbers
1–3 days a week3–12 months
Sector depth · Health × AI

Where health, AI and go-to-market meet.

Built on projects with pharma, hospitals and government entities.

  • Market entry: regulatory landscape, commercial partners, route to market
  • Commercial strategy for AI-enabled health & health-data products
  • Partnerships across tech vendors, providers and payers
02

Why this matters

Fundraising
~2×

more likely to secure funding or grow the business, for owners who write a commercial plan versus those who don't.

University of Oregon survey of 2,877 business owners — Ding & Hursey, 2010

Growing
#1

reason startups fail: they never found customers who needed what they built (42% of cases).

Running out of cash and having the wrong team come much further behind.

Analysis of 101 startup postmortems — CB Insights, 2018

Ecosystem building
53%

more likely to close when a partner is involved, and deals close 46% faster. Partners open access, new markets and complementary offerings.

State of the Partner Ecosystem — Crossbeam, 2023

03

Engagements

ForThe situationWhat we doFormat
Founder · RaisingYour round opens in six months and the commercial story is thin.We build the go-to-market plan and investor narrative, and pressure-test them before you pitch.Sprint
Fund · PortfolioA portfolio company keeps missing its commercial numbers.We diagnose the sales engine, set the fix, and lead it hands-on if needed.Diagnostic + fractional
Startup · ScalingEarly sales came from the founder's network, and growth has stalled.We turn it into a repeatable sales motion: target customers, pipeline, first commercial hires.Project
Company · New marketYou're entering a new country or customer segment.We size it, map who decides, and build the entry plan and first pipeline.Sprint + project
Startup · No commercial leadYou need a commercial leader but aren't ready to hire one full-time.We step in part-time, lead the team, and hand over to your permanent hire.Fractional
Startup · PartnershipsYour product needs partners to reach customers or deliver.We design the partner model and open the first partnerships.Project
Health × AIYou're bringing an AI or data product to pharma, hospitals or government.We map the health ecosystem and open the right doors.Sprint